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1 target customer
марк. = target consumer -
2 target customer
целевой потребительBeing first gives an opportunity to create a clear position in the mind of target customers before the com-petition enters the market. — Быть первым дает возможность выработать четкую позицию в умах целевых потребителей еще до того, как на рынке появится конкуренция.
Англо-русский универсальный дополнительный практический переводческий словарь И. Мостицкого > target customer
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3 target customer
1) Общая лексика: потенциальный клиент2) Реклама: целевой потребитель -
4 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
5 target
1. сущ.1) общ. цель, мишень ( в стрельбе)to hit [strike\] a target — попасть в цель
to miss [overshoot\] a target — промахнуться
2) упр. цель, задание, задача, план (какой-л. запланированный количественный показатель или намеченный план действий)target setting — постановка цели [задачи\]
by the target — к установленному [заданному\] сроку
to realize the target — достигнуть намеченной цели, выполнить задание
to beat [exceed, outstrip, overfulfil, smash\] the target — превзойти план [контрольные цифры\]
Our target is to raise $20,000 for cancer research. — Наша задача — собрать 20 тыс. долл. на онкологические исследования.
Syn:See:3) эк. = takeover target2. гл.1) общ. нацеливать2) марк. нацеливать, направлять ( рекламную или сбытовую политику на определенную группу населения)A campaign targets under-35s. — Кампания направлена на людей младше 35 лет.
New retail real-estate firm is targeting San Antonio. — Новое агентство планирует выйти на рынок недвижимости Сан-Антонио.
See:3. прил.общ. целевой, плановый, запланированный (о чем-л. или о ком-л., что является целью)target date — плановый [намеченный\] срок
target figure — плановая [намеченная\] цифра [величина\]
The target group consisted of college graduates who earned more than $50,000 a year. — Целевая группа состояла из выпускников колледжей, зарабатывающих более 50 тыс. долл. в год.
See:target account, target advertising, on-target advertising, target area, target audience, target buyer, target consumer, target customer, target capital structure, target cash balance, target company, target cost, target costing, target demographics, target income, target income sales, target market, target marketing, target population, target price, target pricing, target profit, target rating point, target selling price, target segment, target zone
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abbrev.: TARGET Trans-European Real-Time Gross-Settlement Express Transfer Трансевропейская система быстрых крупных платежей в режиме реального времени: планируемая система расчетов между европейскими банками после введения единой валюты; см. single currency.* * *таргетирование, цельустановление целевых ориентиров денежной системы, регулирование прироста денежной массы, которых придерживаются в своей политике центральные банки -
6 target consumer
марк. целевой потребительа) (потребитель, покупающий товары компании с большим предпочтением, чем товары конкурентов и принадлежащий к целевой аудитории данной фирмы)б) (потребитель, принадлежащий к целевой аудитории производителей и продавцов определенной группы товаров, напр., детских товаров)Syn:See: -
7 customer transaction
торг. сделка с клиентом, продажа ( продажа услуги или товара клиенту фирмы)This result will give the average value of each customer transaction. — В результате вы получите среднюю стоимость продажи для одного клиента.
Ant:customer loop 2), target audience 2) а)* * * -
8 customer targeting
марк. определение целевой группы, определение целевой клиентуры (деятельность компании по выявлению потенциальных потребителей своих продуктов путем исследования рынка, сбора информации о потребителях и т. д.)See:customer loop 2), target audience 2) а) -
9 iasd customer requirements
target-oriented requirements — требования, диктуемые целями
English-Russian big polytechnic dictionary > iasd customer requirements
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10 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
11 TCS
1) Компьютерная техника: Tucson Computer Society2) Спорт: Touring Club De Suisse3) Военный термин: Tactical Communications System, Tactical Computer Terminal, Tactical Counter Strike, Technical Control Station, Technology Communication Supplies, Terminal Capability Set, Test/Crisis Service, tactical computer system, tactical control squadron, tactical control system, tanking control system, target control system, telecommunications control system, television camera set, temporary change of station, terminal computer system, test control supervisor, test control system, theater communications system, Army, traffic control squadron, traffic control station, traffic control system, transportable communications system, troop carrier squadron, troposcatter communications system4) Техника: tactical call sign, tactical control subsystem, television camera system, temperature coefficient of sensitivity, temperature control subsystem, thermal conditioning system, tone call squelch, transducer calibration system5) Шутливое выражение: Traction Control Sucks, Trash Can Sinatra, Trillion Credit Squadron6) Автомобильный термин: traction control switch, transmission control switch, transmission controlled spark (GM), traction control system - система управления тягой (антипробуксовочная)7) Грубое выражение: Tev Cleavage Site8) Музыка: The Christmas Song9) Телекоммуникации: Telephony Control Specification10) Сокращение: Tactical Command System, Tactical Command/Control System, Tactical Computer System (USA), Tactical Control Station, Target Control Set, Thermal Control System, Tone Commander Systems Inc. (USA), Trajectory Control Sensor, Trajectory Correction System (Israel), Trusted Computer System, трихлорсилан (trichlorosilane)11) Электроника: Temperature Coefficient Sensitivity12) Вычислительная техника: thousand characters per second, Transmission Convergence Sublayer (ATM), Thermal Control System (Space)13) Космонавтика: Tele Conference System14) Транспорт: Torsion Control System, Touch Control Steering, Traction Control System15) Фирменный знак: Television Company Of Singapore, Television Corporation Of Singapore, The Crippen Station, Tobin Cinema Systems, Total Chaos Systems, Total Cleaning Systems, Total Communication Solutions, Transform Compost Systems16) Деловая лексика: Teaching Company Scheme, Temperature Controlled For Safety, Tool Control System, Total Customer Satisfaction, Total Customer Support17) Образование: Taking Children Seriously18) Автоматика: tool condition sensor, tool coordinate system19) Полупроводники: target current spectroscopy20) Медицинская техника: treatment control system21) Химическое оружие: Temperature control system22) Расширение файла: Terminal Communications Subsystem23) Общественная организация: Tomorrow Customers Society24) Аэропорты: Truth Or Consequences, New Mexico USA25) НАСА: Thermal Control Subsystem26) Единицы измерений: Ton Of Crude Steel -
12 tcs
1) Компьютерная техника: Tucson Computer Society2) Спорт: Touring Club De Suisse3) Военный термин: Tactical Communications System, Tactical Computer Terminal, Tactical Counter Strike, Technical Control Station, Technology Communication Supplies, Terminal Capability Set, Test/Crisis Service, tactical computer system, tactical control squadron, tactical control system, tanking control system, target control system, telecommunications control system, television camera set, temporary change of station, terminal computer system, test control supervisor, test control system, theater communications system, Army, traffic control squadron, traffic control station, traffic control system, transportable communications system, troop carrier squadron, troposcatter communications system4) Техника: tactical call sign, tactical control subsystem, television camera system, temperature coefficient of sensitivity, temperature control subsystem, thermal conditioning system, tone call squelch, transducer calibration system5) Шутливое выражение: Traction Control Sucks, Trash Can Sinatra, Trillion Credit Squadron6) Автомобильный термин: traction control switch, transmission control switch, transmission controlled spark (GM), traction control system - система управления тягой (антипробуксовочная)7) Грубое выражение: Tev Cleavage Site8) Музыка: The Christmas Song9) Телекоммуникации: Telephony Control Specification10) Сокращение: Tactical Command System, Tactical Command/Control System, Tactical Computer System (USA), Tactical Control Station, Target Control Set, Thermal Control System, Tone Commander Systems Inc. (USA), Trajectory Control Sensor, Trajectory Correction System (Israel), Trusted Computer System, трихлорсилан (trichlorosilane)11) Электроника: Temperature Coefficient Sensitivity12) Вычислительная техника: thousand characters per second, Transmission Convergence Sublayer (ATM), Thermal Control System (Space)13) Космонавтика: Tele Conference System14) Транспорт: Torsion Control System, Touch Control Steering, Traction Control System15) Фирменный знак: Television Company Of Singapore, Television Corporation Of Singapore, The Crippen Station, Tobin Cinema Systems, Total Chaos Systems, Total Cleaning Systems, Total Communication Solutions, Transform Compost Systems16) Деловая лексика: Teaching Company Scheme, Temperature Controlled For Safety, Tool Control System, Total Customer Satisfaction, Total Customer Support17) Образование: Taking Children Seriously18) Автоматика: tool condition sensor, tool coordinate system19) Полупроводники: target current spectroscopy20) Медицинская техника: treatment control system21) Химическое оружие: Temperature control system22) Расширение файла: Terminal Communications Subsystem23) Общественная организация: Tomorrow Customers Society24) Аэропорты: Truth Or Consequences, New Mexico USA25) НАСА: Thermal Control Subsystem26) Единицы измерений: Ton Of Crude Steel -
13 TSM
1) Общая лексика: Toyota Customer Service Marketing2) Компьютерная техника: Text Services Manager, Total Solution Maintenance3) Американизм: Travel Single Male4) Военный термин: TRADOC system manager, Terminal Support Module, Threat Spectrum Model, Training Support Materials, target signature measurement, target signature model, target-to-surface-to-missile, technical service manual, test site manager, test support manager, time scheduled maintenance, transportation systems management5) Техника: target signature minimization, technical support manager, temporary storage memory, test standards module, thin-scam miner6) Религия: The Shea Ministries7) Грубое выражение: Tough Shit, Man8) Телекоммуникации: Time Switch Module, Timer Standby Monitor9) Сокращение: Target Setting Mode (MCM), Tray Sorting Machine, trailer sway mitigation, механизм предотвращения виляния прицепа10) Университет: The Smart Man11) Физиология: Threaten Survival Mechanism12) Вычислительная техника: terminal security matrix, Text Service Manager (Apple), Topology Specific Module (ODI), Time Sharing Monitor (OS, IBM)13) Транспорт: Transportability Summary Manual, Transportation System Management14) Сетевые технологии: Topology Specific Module, Topology Support Module15) Расширение файла: Turbo Assembler for OS/2 Manual16) NYSE. Taiwan Semiconductor Manufacturing Company17) Аэропорты: Taos, New Mexico18) Программное обеспечение: Text Service Manager, Tivoli Storage Management, Tivoli Storage Manager -
14 tsm
1) Общая лексика: Toyota Customer Service Marketing2) Компьютерная техника: Text Services Manager, Total Solution Maintenance3) Американизм: Travel Single Male4) Военный термин: TRADOC system manager, Terminal Support Module, Threat Spectrum Model, Training Support Materials, target signature measurement, target signature model, target-to-surface-to-missile, technical service manual, test site manager, test support manager, time scheduled maintenance, transportation systems management5) Техника: target signature minimization, technical support manager, temporary storage memory, test standards module, thin-scam miner6) Религия: The Shea Ministries7) Грубое выражение: Tough Shit, Man8) Телекоммуникации: Time Switch Module, Timer Standby Monitor9) Сокращение: Target Setting Mode (MCM), Tray Sorting Machine, trailer sway mitigation, механизм предотвращения виляния прицепа10) Университет: The Smart Man11) Физиология: Threaten Survival Mechanism12) Вычислительная техника: terminal security matrix, Text Service Manager (Apple), Topology Specific Module (ODI), Time Sharing Monitor (OS, IBM)13) Транспорт: Transportability Summary Manual, Transportation System Management14) Сетевые технологии: Topology Specific Module, Topology Support Module15) Расширение файла: Turbo Assembler for OS/2 Manual16) NYSE. Taiwan Semiconductor Manufacturing Company17) Аэропорты: Taos, New Mexico18) Программное обеспечение: Text Service Manager, Tivoli Storage Management, Tivoli Storage Manager -
15 targeting
сущ.1) воен. наведение на цель, прицеливание2)а) общ. целеполагание, определение целей [задач, ориентиров\] (обозначение целей какой-л. деятельности)See:б) эк., пол. установление экономических ориентиров, таргетинг, таргетирование, целеполагание (установление ориентиров роста инфляции, денежных агрегатов и других показателей; правительство устанавливает пределы роста показателей на каждый год и стремится приблизиться к ним с помощью денежно-кредитной, налоговой и экономической политики в целом)See:exchange rate targeting, nominal anchor, real anchor, interest rate target, intermediate target, monetary targets, money supply target, operating target, MTFS3) рекл., комп. таргетинг, фокусировка, узконаправленная [целевая\] реклама (показ интернет-рекламы только определенному кругу пользователей, наиболее интересному для рекламодателя; возможностью фокусировок, к примеру, обладают рекламные сети, контекстный показ и т. д.)See:thematic targeting, time targeting, geographical targeting, advertiser network, context impression, ad 2)
* * *
таргетирование: установление ориентиров роста денежных агрегатов и др. показателей (обычно на среднесрочную перспективу); правительство устанавливает пределы роста показателей на каждый год (в процентах или абсолютных цифрах) и стремится приблизится к ним с помощью денежно-кредитной, налоговой и экономической политики в целом.* * *. Показ рекламного баннера только определенному кругу пользователей (целевой аудитории), наиболее интересному для рекламодателя. Например, крупные поисковые системы, продающие показы баннеров по запросам пользователя, определяют область его поиска и показывают ему баннеры, сходные по тематике. Рекламодатели стремятся покупать показы баннеров именно на узко- тематических сайтах (или разделах сайтов), где подавляющая часть посетителей интересуется заданным типом продукции/услуг. Такой вид рекламы наиболее эффективен, хотя и более дорогой. . Internet advertisement .* * *Банки/Банковские операцииустановление целевых ориентиров в регулировании прироста денежной массы в обращении и кредита, которых придерживаются в своей политике центральные банки промышленно развитых стран -
16 orientation
ˌɔ:rɪenˈteɪʃən сущ.
1) размещение, установка, направление в восточную сторону (особенно о христианских храмах, алтарь которых располагается в восточной части)
2) ориентация, ориентирование, ориентировка to give, offer smb. (an) orientation to ≈ давать кому-л. ориентацию, ориентировать кого-л. to get, go through, receive (an) orientation ≈ соориентироваться Syn: bearings
3) направление, курс, ориентация
4) координирование ориентировка, ориентация, ориентирование;
- imperfect * плохая ориентировка ориентирование (карты, планшета и т. п.) направление, курс;
ориентация;
- the present * of the country's policy нынешний политический курс страны координирование (военное) политическая информация;
;
- * officer (американизм) (военное) офицер по пропаганде среди личного состава направление на восток расположение (относительно чего-л.) ;
направление в определенную сторону (морское) определение места( судна) (психиатрическое) способность разобраться в окружающем мире customer ~ ориентация клиента customer ~ ориентация покупателя orientation координирование ~ ориентирование ~ ориентировка, ориентация, ориентирование ~ ориентировка ~ политическая информация practical vocational ~ практическая профессиональная ориентация (сравнительно короткие периоды выполнения различных производственных операций или наблюдения за такими операциями) spin ~ ориентация спина target ~ ориентация целиБольшой англо-русский и русско-английский словарь > orientation
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17 orientation
[ˌɔ:rɪenˈteɪʃən]customer orientation ориентация клиента customer orientation ориентация покупателя orientation координирование orientation ориентирование orientation ориентировка, ориентация, ориентирование orientation ориентировка orientation политическая информация practical vocational orientation практическая профессиональная ориентация (сравнительно короткие периоды выполнения различных производственных операций или наблюдения за такими операциями) spin orientation ориентация спина target orientation ориентация цели -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 segment
1. сущ.1) общ. часть, доля; участок, секторSee:market segment 2),2) марк. сегмент (группа покупателей внутри рынка, выделенная по каким-л. признакам)prime segment — наиболее важный [первостепенный\] сегмент
established segment — устоявшийся [сформировавшийся\] сегмент
Syn:See:attitude segment, audience segment, behavioural segment, benefit segment, consumer segment, customer segment, demographic segment, downscale segment, geographic segment, income segment, lifestyle segment, list segment, occasion segment, product segment, psychographic segment, sex segment, social segment, socioeconomic segment, subsegment, target segment, upscale segment, segmentation а)3) учет сегмент, подразделение, отдел (автономная часть организации, выделенная по функциональному или товарному признаку)Syn:department 1)See:business segment, separately reportable segment, segment margin, segment operating loss, segment operating profit, segment reporting, segment revenue, controllable profits of a segment2. гл.общ. делить на части; сегментировать (напр. рынок)See:
* * *
сегмент: часть рынка, отрасли, компании, имеющая четко выраженные отличительные характеристики.* * *часть, доля (рынка); сегмент, сегментировать (рынок)-----экономическая единица (цех, продукция), где поведение затрат прослеживается на более детальном уровне -
20 LAST
1) Военный термин: low-altitude supersonic target2) Сокращение: Light Applique System Technique, Low Altitude Supersonic Target, Listen, Advise, Solve, Thank (A god aid for training customer service and complaints handling.)3) Иммунология: latex allergosorbent test
См. также в других словарях:
target customer — ➔ customer * * * target customer UK US noun [C] (also target buyer) MARKETING ► the type of person that a company wants to sell its products or services to: »We need the right product to satisfy the needs of target customers … Financial and business terms
target buyer — ➔ buyer * * * target buyer UK US noun [C] MARKETING ► TARGET CUSTOMER(Cf. ↑target customer) … Financial and business terms
Customer value proposition — Marketing Key concepts Product marketing · Pricing … Wikipedia
customer — A designation that refers to segregated clearing member firm trading activity. Customer trading activity and funds may not be combined with non segregated house activity within a clearing member firm. A term which, within the SFA rules, means a… … Financial and business terms
target — ▪ I. target tar‧get 1 [ˈtɑːgt ǁ ˈtɑːr ] noun [countable] 1. an organization, industry, government etc that is deliberately chosen to have something done to it: target of • There was persistent speculation that the company could be the target of… … Financial and business terms
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The … Wikipedia
Customer Lobby — Type Private Industry Business ratings and reviews Founded September 2007 Headquarters … Wikipedia
Customer finance — is a technique used by entrepreneurs to capitalize their companies. It is different from traditional techniques such as boot strapping, angel finance, debt, mezzanine and venture capital.Advocated largely by David A. Silver, customer finance can… … Wikipedia
Target Corporation — This article is about the United States retail company and its stores. For the Australian retail stores, see Target Australia. Target Corporation Type Public company Traded as NYSE: … Wikipedia